Press Release
Listrak’s Webinar Series Continues with “List Management for Email Marketers” Seminar
Leading email marketing service provider offers free online seminar on best practices for list management strategies
LITITZ, PA, June 6, 2008 – Listrak, a leading email marketing solution provider based near Lancaster, PA, announced that it is hosting an online seminar entitled “List Management for Email Marketers” on Tuesday, June 24, 2008, from 1:00-2:00 EST. Matt Elliott, director of client relations, and Brent Shroyer, director of product development, will give participants an in-depth look at list management processes, including list acquisition and hygiene, subscriber lifecycle management, segmentation strategies, and bounce management. These processes will help organizations grow their lists at even customer touch point.
Elliott says, “When used correctly, customer data becomes one of the most valuable resources a corporation has. We will discuss ways to organize data, maintain clean data, and manage the unsubscribe process across multiple suppression lists. These tactics will help direct marketers manage their data so they can send their subscribers emails that are more relevant to their needs.”
Attendees will also receive a free copy of a complementary white paper. Registration is free and is available online at https://www1.gotomeeting.com/register/204124330.
About Listrak
Listrak is a leading provider of hosted email marketing software that allows permission-based marketers to manage, send, track and grow their email marketing investment. It is dedicated to educating email and direct marketers on the latest email marketing best practices through its white papers, case studies, webinars, podcasts, and events, and it is proud to be the host of 2008 Email Marketing Days in Philadelphia September 8-9, 2008. Listrak services clients, such as Daimler Chrysler, Motorola, L’Oreal, and the Islands of the Bahamas, from its Lititz, PA headquarters. Listrak was named the 2006 Small Business Technological Excellence Award winner by the Philadelphia Chamber of Commerce, the 2006 Emerging Business of the Year by the Central Penn Business Journal, a Top Fifty Fastest Growing Company in 2006 and 2005 by the Central Penn Business Journal, and the 2005 Growth Company of the Year by the Technology Council of Central PA. To learn more, visit www.listrak.com.
