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Recent White Papers
 Geo Tracking through Google Maps: Increase Email Campaign Relevancy
“Location. Location. Location.” This phrase is as valuable to marketers as it is to real estate agents. For years direct marketers have targeted consumers with specific offers for their geographical location but email marketers haven’t been as quick to segment their lists by this metric. However, as email marketers move away from the batch and blast methodology and adapt to the latest trends and best practices to send emails that are more relevant to their audience, geo-targeting is more important than ever. And, when the ESP is integrated with Google Maps, it’s easier than ever, too.
Listrak, a leading email service provider, is the pioneer of Geo Tracking in email marketing. Listrak recently upgraded its reporting feature by integrating its Geo Tracking report with Google Maps, a powerful web-based mapping service application. This white paper discusses Listrak’s latest feature update while giving you ideas on how you can use this technology to increase the relevancy of your email campaigns while understanding where your hot spots are so you can target your most active users more effectively.
Read More.
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Listrak News
Geo Tracking with Google Maps
We have expanded our Geo Tracking capability through an integration with Google Maps, a powerful web-based mapping service application. We have pioneered Geo Tracking in email marketing, which is the ability to plot email open, read, and click-through results on a map, in order to give our customers a quick view of where their most active and interested subscribers are located around the world. The integration with Google Maps takes our Geo Tracking report even further by allowing users to sort the data by country, state or province, or zip code. This will help you figure out which geographic locations are most interested in your email campaigns so you can target and segment your lists accordingly.
Enhance your DMA experience – register now for a private consultation
We’re exhibiting at the DMA08 show Oct. 11-16 in Las Vegas and we’re bringing one of the best parts of our 2008 Email Marketing Days conference with us – the private one-to-one consultations. Our email experts will be available to discuss your campaigns, analyze your results, and offer tips and suggestions to help you get the most of your email sends. Available topics include dynamic content, deliverability, design and creative, and list management. We are exhibiting in booth 317 and the one-to-one consultations will take place in private meeting room EMR2.
To schedule an appointment, contact Karen Nuss at knuss@listrak.com.
2008 Email Marketing Days Wrap-Up
Thanks to everyone who attended our 2008 Email Marketing Days conference! The response we received was tremendous and we hope our attendees learned many valuable tips they can easily implement to increase their campaign performance. We will be sharing additional information in the upcoming weeks, but for now, please check out some of the pictures and read some of the responses our attendees have posted online. |
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Webinar Series
October 2 – Inactive Subscribers: Re-Engage or Remove
Our next webinar entitled “Inactive Subscribers: Re-Engage or Remove” is scheduled for Oct. 2 at 1:00 EST. Matt Elliott and Brent Shroyer will discuss the risks and reward of removing inactive subscribers from your lists, including:
- The common causes of list fatigue and what you can and can't prevent
- How to identify the inactive subscribers on your list
- Successful ways to re-engage your inactive subscribers
- When and how inactive subscribers should be removed from your lists
November 5 – Guest Host Herschell Gordon Lewis
 We have some very exciting news to share regarding our November webinar. We are pleased to announce that Herschell Gordon Lewis will be leading the discussion along with Ross Kramer, Listrak’s CEO. Mr. Lewis, a member of the Direct Marketing Association’s Hall of Fame, has written over 30 books, including Effective Email Marketing, On the Art of Writing Copy, and Big Profits from Small Budget Advertising. He is arguably the best-known direct response writer and consultant in the United States. The webinar will take place Nov. 5 at 1:00 EST. More information will be announced soon. |
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