Email Marketing With Listrak

Listrak: One To One Email Newsletter

August 2007

CEO’s Letter

Good Things Come to Those Who Wait

Last month we had hoped to launch our Listrak 4.0 release by August 1st. But in an effort to ensure that our clients receive the best of the best, our development team is currently finalizing some last minute adjustments to 4.0—and let me assure you, it’ll be worth the wait. We’ve packed some significant upgrades into Listrak 4.0 including a completely redesigned Dynamic Content system. At this time we are preparing for a soft launch on August 20th with the official launch happening on September 3rd.

Listrak Professional Services Grows

This year our professional services team has steadily grown in both manpower and the ability to take on new clients.  We’ve been consistently producing winning campaigns—both large and small—for clients of all sizes.

At the same time, economic cutbacks are forcing many marketing departments to do more—with less staff.  As a result, many firms are struggling to find staff that possesses both a strong background in email marketing as well as graphic design and layout. If your firm repeatedly finds itself in a jam, unable to get the production of your email campaigns completed on time—and on budget for that matter—contact Listrak. We have the manpower and expertise that will save you time, money and hassle.

On a parting note, I hope that everyone reading this has been having a safe an enjoyable summer.  It’s hard to believe that by the time you read our next newsletter the sounds of school buses and marching band practice will fill the air.  If you haven’t already, get out there and enjoy the warm weather!

Regards,

Ross Kramer
CEO

Download Whitepapers

Guidelines for Outsourcing Professional Services
Listrak has put together the following guidelines to help organizations learn how to streamline and manage the daily activities involved when they outsource their professional services to an email service provider.

Crafting a Must Read Email Subject Line
You wouldn’t let a high-budget ad campaign hit the press without a compelling headline. But many marketers overlook the importance of their email subject lines. In a similar manner, your subject line determines whether your subscriber opens your email, deletes it, or even mistakenly reports it as spam. Listrak has put together the following white paper to help you learn how to craft a must read email subject line.

How to Make your Email Campaigns More Relevant
Recent studies show that targeted messages that are relevant to customers may increase net profits averaging 18 times over more general broadcast communications. There are a number of things email marketers can do to make email campaigns more relevant to the recipients. This white paper discusses, in detail, the changes marketers can implement to increase the relevancy of their email campaigns to boost customer response, sales, and satisfaction.

Recent Announcements

Listrak Offers Email Marketing Professional Services Outsourcing Capabilities

Listrak announced today that it has built a professional services department to handle the growing customer demand for an outsourced, full service solution. Listrak’s professional service team will help you create, deploy, and track your strategic campaigns to boost your brand exposure, strengthen your customer relationships, and reach your email marketing goals.

Listrak’s professional services include a dedicated team member, knowledge transfer sessions, consulting and training, list management – contact subscription and retention strategies, list hygiene, global suppression lists, and preference centers, HTML template design, personalization, segmentation, dynamic content, pre-deployment testing through Spam Score and different email clients, A/B split testing, enhanced deliverability tactics and reputation monitoring, and metric tracking and report measurements. All of this will ensure that your emails are targeted, relevant, and timely, and that they reach the inboxes of your intended audience.

Dave Armstrong from Vertex Internet to Host RSS Webinar

Listrak announced today that Dave Armstrong, eCommerce Specialist for Vertex Internet, and Listrak’s guest host at last month’s EduWeb Conference, will host a webinar entitled “Using RSS for Business” on August 23, 2007, from 1:00-2:00 EST. To register, click here.

In this session, Dave will explain how companies can use RSS technology to achieve an expanded marketing scope that is virtually limitless. Companies will learn how to get started with RSS, how to integrate RSS into the overall marketing strategy, how to use RSS in more advanced ways to achieve even greater benefits, and what to avoid along the way.

Listrak Blogs

Email Marketing with Listrak
The Listrak Creative Side
The Inbox Advisor

Upcoming Events

Listrak Webinar:
Using RSS as a Marketing Tool – Delivering Content to Drive Leads
August 21, 2007

 
Chicago, IL
October 13-18, 2007
Booth #1637
Don’t miss Ross Kramer’s presentation with Bryan St. Amant – VinterActive Case Study

 
New York, NY
November 5-8, 2007
Booth #1123