Campaign Delivery

Email campaigns that provide relevant and personalized content have been found to outperform those without personalization and segmentation. Listrak provides a platform capable of fostering relevant communications through the email channel using a powerful segmentation, dynamic content, and personalization system. Listrak allows you to define an unlimited number of profile data fields which will allow you to segment your list, personalize your campaign, and apply dynamic content rules to improve relevance and overall campaign ROI.

email marketing campaign

Powerful Segmentation Engine

Listrak's segmentation engine is a powerful, but easy to use, query tool that allows you to build and save any number of segmentation rules. A step-by-step wizard walks you through the process of segmenting your lists while providing feedback as to how many recipients will be contained within the segment.

Advanced Personalization Engine

Listrak's advanced personalization engine allows for personalization to take place at any part of the email communication, including the message header (subject, from, reply-to) and body. Listrak's graphical content management tools allow you to pull any data stored within your profile database to use as mail merge fields within your email campaigns or templates.

Robust Dynamic Content Engine

Listrak supports email marketing campaign automation through its dynamic content engine. The dynamic content engine allows campaign managers to define content rules that will dynamically assemble messages based on the intended recipient's profile. Using the Content Library, you can create HTML or text blocks and the Dynamic Content Engine will apply the correct content to each individual message using the defined profile rules. This strategy allows marketers to send timely, relevant messages that resonate with contacts on an individual level.

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